Who We Are

A man and a woman on a boat, with the man wearing a cap and the woman with long wavy hair, standing near the boat's steering wheel, with a marina and sailboats in the background under a clear blue sky.

Jonathan Crocker

Engineer, sailor, introvert & father. Worked with B&O around the world and learned a load of things, became an MD in jewellery industry and learned some more then decided to apply these things to help businesses solve problems - that is my favourite thing. Accurist watches, CSMA, Hampshire Cricket, the Ageas Bowl Resort, amongst other in luxury goods, fine jewellery, leisure/hospitality and Recruitment. Founded Leverworks with my friend Alex Baines and loving it, as we learn and grow our thing together.

A family of four standing together by a dock at sunset, with boats in the water behind them. The woman and man stand behind two young girls, all smiling at the camera. The sunset and boats are visible in the background.

Alex Baines

A people-person with an encyclopaedic knowledge for legislation and a love of fast cars & playing the guitar. I have been involved in the development a number of successful service-based, team orientated businesses over the years and sat on the board of the FCSA. I love seeing individuals be the best that they can be, helping them to achieve that. Close friendships are very important to me, I adore travel with my family who are the centre of my world. Founded Leverworks with that other bloke with a beard who says he’s an introvert.

A Bit More About Us

A middle-aged man with gray hair and a beard, wearing a dark sweater, seated at a wooden table in a cozy, rustic room with bookshelves and surfboards in the background. He is holding a pen and looking at the camera.

What We Care About

We care about good businesses, clear thinking, decent working relationships and creating environments where people can do meaningful work without unnecessary noise, friction or theatre.

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A man with glasses and a beard sitting at a wooden table writing in a notebook with a pen, with a mug and books on the table, in a well-lit room with a window and plants.

How We Work

We like to work closely, honestly and commercially. We ask difficult questions when needed, simplify complexity where possible and try to leave businesses calmer, clearer and stronger than we found them.

Our Approach